Get to know us

“Great things in business are never done by one person. They’re done by a team of people.” – Steve Jobs

Retire at Home started as a small sideline business, born from an experimental initiative to train individuals in basic care and skills. It soon became clear that there is a need for specialised caregivers in care centres for the elderly as well as home-based care for the elderly. A few adjustments to our product were made and Retire at Home was born.


The founders, Jo Pelser - Chief Operating Officer and Neil Pelser - Chief Executive Officer, ran the business in their free time while both still working full time. After a year, the company had grown to the extent that they both quit their jobs at the time, and started working full time for Retire at Home. Another year later, it became clear that a third member was needed to support the financial and administrative responsibilities of the company. Angelique Van Der Zee joined the company as the third full-time employee with Jo and Neil.


Leaving the corporate setting, Angelique brought her experience as an internal auditor and financial manager, to the company. As the company grew, her role evolved to eventually becoming the chief financial officer as well as a stakeholder.


Annemarie Viljoen joined the company in July 2016, assisting with the day to day running of the office and the financial side. In December 2019 Maricell Potgieter joined the managing team, specifically to manage the nursing team and liaise with clients. 

Antoinette Van Niekerk joined the team in 2020 as Marketing Manager after working for sister company Dance Mouse Pretoria.

The administration team was strengthened by Amanda de Swart joining the team in April 2020, after working in office administration for over ten years at her previous employment.

Together we run what we call the back office, which is the support team for the operational side, from head office. 


The success of any business relies on the quality of the team, and at Retire at Home, the team is exceptional. Over the years, there have been changes to the members as the company structure changed to adapt to expansion and other factors. We are privileged to be part of a dynamic team. 


We believe in equipping and preparing a younger generation, specifically in the field of caring for the elderly. Each generation has a unique approach to life, both in business and a more social aspect. By combining the wealth of knowledge and experience that comes with age and the unique approach and initiative that comes with youth, we created a dynamic and sustainable business - providing a superior service in the industry.



"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilisation work." --Vince Lombardi